August 2017

 


 

 

We Are Charting the Future of Market Research and Turning Insights Into Strategy

 

 

Fresh Squeezed Ideas entered into the GreenBook Insight Innovation Competition this year to bring a new insight method to life: The Attribute Elicitation Task - a method we brought over from clinical psychology and successfully applied to answer several of our client's business challenges. We placed in the Top 3 Finalists! Here is our talk.

 

 

 


 

Attribute Elicitation Task: A New Insight Method

 

 

If you've ever wondered how to solve the "say-do gap" - the disconnect between what people say they are going to do and what they actually do, there is now a tool available that can help unravel the mystery. Read more about the AET by clicking below. 

 

 

 

 


 

 

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