January 2018




Happy New Year!


2018 is the Year of the Dog and according to the Chinese Calendar, this year will be signified with canine traits such as integrity, great communication and companionship. All of us at Fresh Squeezed Ideas are inspired by these qualities and look forward to strengthening existing relationships as well as building many new ones.


The Dog is also a symbol of effective communication, so perhaps quite fittingly, we are pleased to announce our multi-lingual Fresh Squeezed Ideas Global Team! In today’s business where boundaries between countries are increasingly fluid and each market experiences rapid consumer evolution, it’s becoming more important for brands to reflect a culturally relevant tone and message in order to succeed.  Our Global Team consists of in-house Cultural Experts who employ their native linguistic fluency and cultural expertise to help clients navigate key markets in North America, Asia and Europe. By being involved at every step of the way and bridging the gap from Insight to Strategy to Execution – our Cultural Experts ensure that clients get the relevant strategic insights they need for their brands to win.


We look forward to continuing to partner with clients old and new, and delivering passion and excellence in market research.




Your Fresh Squeezed Ideas Team




New Year’s Celebrations Around the Globe from Our Strategists


Did you know that different countries around the world have some unique New Year’s customs? Click below to find out how people in Japan, Korea, China, Spain, and other countries celebrate the New Year. 







Click Below to See Our Story








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